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WHAT WE DO

Home :: What We Do
  • Eagles India - Event Management
  • Eagles India - Distribution Network
  • Eagles India- BTL / ATL Activites
  • Eagles India- Product Launch
  • Eagles India - Advertising And Product Design
  • Eagles India - Public Relation(PR)
  • Eagles India - Sales Stratergy
  • Eagles India - Marketing Stratergy
  • Eagles India - Market Research
  • Eagles India - Training Marketing / Sales Team

CORE BRAND STRATEGY

Your brand is more than your logo, name or slogan — it's the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market :

  • The images you convey
  • The messages you deliver on your website, proposals and campaigns
  • The way your employees interact with customers
  • A customers opinion of you versus your competition

Position your brand in such a way that it stands out in the crowded market.The clear differentiation will mark a noticable growth. Brands' USP are clearly underlined and are in line with the customers/markets' expectation. The improved alignment with customers and distribution channels will drive growth and the result is increased sales & revenue.

BRAND LOYALTY AND IMPROVED CUSTOMER EXPERIENCE

Brand loyalty is a consumer behavior pattern where consumers become committed to a particular brand, and make repeat purchases over time. Here we can use creative marketing strategies, such as loyalty or rewards programs, trials, brand ambassadors, and incentives like free samples to build brand loyalty.

Understand customer behaviour by continuous evaluation of their buying pattern. This involves grasping customer needs across your portfolio of brands, products and channels — and, through this, defining the important characteristics of customer experience. In return, see higher profitability and increased loyalty by focusing on customer centric strategies and address any gaps that need to be filled and create customer advocacy. This will enable you to serve targeted customer segments better and develop a multifaceted approach that enhances positive customer experiences.

NEW PRODUCT AND SERVICE DEVELOPMENT

Product launches fail to generate revenue when new product launches are not well thought out. You must be able to tell a story that compels your customers to act by answering the key question, "why change?".

It’s critical to communicate the value of your products, and why prospects should want to buy your product over the competition.

We can help you address few key questions by consumers effectively. Questions like:

  • How does the product uniquely solve problems in the marketplace?
  • How do you communicate buyer value for your product?
  • Is the USP you are communicating really unique?

We have successfully launched many Consumers brands backed by sound strategy and Market study.

PRICING STRATEGY

Market share & growth go hand in hand. Increased market share can boost the impetus and the increased brand's presence demands right pricing. Getting pricing right is one of the most critical commercial decisions for any business. Our approach allows you to develop a rational pricing policy and sales incentives with due cosiderations for market conditions and the competitive environment.

MARKETING STRATEGY

Sending out the right message at the right time is the hallmark of a good marketing strategy. We can design effective messages, if needed we do not shy away from breaking the conventional mould. The messages would be original and may engage - digital, social and mobile technologies to reach the larger consumer base. We combine our commercial expertise with a market plan that gets your message communicated to the audiences you need to reach. These creatively modelled messages can stimulate sales and strengthen your market positioning and effect a positive change in sales & product strategy.

STIMULATE SALES FORCE FOR EFFECTIVE IMPLEMENTATION OF STRATEGIES

To accelerate sales & brand performance, we need to develop customer centric & market specific strategies. Consistency in the planning and subsequently execution throughout the sales cycle can build trust among channel partners and increase customers' confidence. Sales enablers, such as compensation scheme for the team, key performance indicators, systems and tools, and training programs, must also be established to ensure that the sales team has the best support. We provide 360° assistance to management teams on establishing the right infrastructure to identify the resource drains, align incentives and ultimately drive sales growth.